Privacy Policy
Last Updated: 2026
This Privacy Policy explains how hecontrolledbothofus.co.uk ("we," "us," "our," or "Website") collects, uses, and protects your personal data. We are committed to transparency and compliance with UK data protection laws, including the UK General Data Protection Regulation (UK GDPR).
Information We Collect
We collect the following types of personal data:
- Contact Information: Your name, email address, and telephone number when you contact us or sign up for newsletters.
- Technical Data: Your IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking: Information collected through cookies, pixels, and similar tracking technologies.
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and interaction patterns.
- Affiliate Data: Betting activity, referrals, and conversion data when you interact with Betfred and affiliated operators.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring of our Website.
- Affiliate tracking and commission calculation for Betfred and partner operators.
- Continuous improvement of site functionality and user experience.
- Marketing and promotional communications (only with your consent).
- Compliance with legal obligations and fraud prevention.
- Responding to your inquiries and providing customer support.
Cookie Policy
We use cookies and similar tracking technologies to enhance your experience. Cookie types include:
- Essential Cookies: Required for basic site functionality.
- Analytics Cookies: Help us understand how you use our Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals and commissions with Betfred and partners.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You may opt out of non-essential cookies at any time through our cookie consent banner. Please note that disabling cookies may affect Website functionality. You can also manage cookies through your browser settings.
Third-Party Links
Our Website contains links to Betfred, affiliated casinos, and other third-party operators. We do not control and are not responsible for their privacy practices, terms, or policies. We recommend reviewing the privacy policies of these external sites before providing personal information or engaging in gambling activities. Third parties have their own data handling procedures independent of this Website.
Your Rights
Under the UK GDPR and UK data protection laws, you have the following rights:
- Right of Access: Request a copy of your personal data held by us.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we process your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of marketing, affiliate tracking, or profiling.
- Right to Lodge a Complaint: Submit a complaint to the Information Commissioner's Office (ICO).
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy. Typically:
- Contact information is retained for the duration of our communication and up to 3 years after.
- Analytics and usage data is retained for up to 2 years.
- Affiliate tracking data is retained in accordance with Betfred's requirements and applicable tax/legal obligations (generally up to 7 years).
- Cookie data is retained according to individual cookie expiration dates.
You may request earlier deletion subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: hecontrolledbothofus.co.uk
If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective as of 2026 and may be updated periodically. We recommend reviewing this page regularly for changes.